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Description
Due to social media success and current impact within Web 2.0, PARSE4U (Platform for Analytics and Research of Social Events) is a web application intented to gather Twitter users' involvement and main impressions regarding a particular event, campaign or user. This way, all data collected will be analysed and provided graphically to the application user, being possible to create a customized report on the monitoring. The document will present in a more detailed way PARSE4U Analytics' utility, the variety of users who can make the most of this tool, and its design and development process. PARSE4U povides users with all necessary means to: i) collect the contents created by interest communities; ii) identify their underlying knowledge; and iii) help interpreting that knowledge to use it adequately.Other information
Number of researchers:
3
Development status:
In prototype phase
Intellectual Property Rights:
Registro de Propiedad Intelectual
Applicability of technology:
Yes
Companies and markets:
Social media. Marketing. Advertising campaigns. Social events.
Advantages:
Instead of using previous posts, PARSE4U analyses posts gathered from the beggining of the event or campaign to its end. Application users, both registered and unregistered, will be able to request the monitoring of certain time periods. That is to say, when suggesting the event or campaign to be captured, the user should select both the starting and the ending date for the monitoring. PARSE4U is intended not only as a capturing and analysis application, but also as an event monitoring portal, where all users could access the analyses of public monitoring.
Additional Information:
Premio Prometeo 2016 (Award organized by the University of Valladolid).
UNESCO Code:
6114 - Social psychology
Other members:
Iván García Miranda
Álvaro José Monedero Carreras
 | Actualidad: "PARSE4U" ganador de uno de los Premios Prometeo 2016 See / Download resource |
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