CYTUVA

Recognised Research Group - Audiovisual Communication and Hypermedia Research Group

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Contact Information

Agustín García Matilla
Campus María Zambrano, Plaza de la Universidad, 1
Segovia, Segovia (40005) - Campus Soria (FCSS)
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921112373
921112302

Basic Information

UniversityUniversidad de Valladolid
Center
DepartmentModern, Contemporary and American History, Journalism and Audiovisual Communication and Advertising
Investigation GroupAudiovisual and Hypermedia Communication Research Group- GICAVH

Description

OBJECTIVES

Education in communication, also called educommunication or education in communicative competence, would include content such as digital literacy, literacy in audiovisual and multimedia communication, and other basic communication strategies such as those of literacy. The educational system forms in a dispersed way in contents that have to do with the various languages, values or aesthetic aspects of communication, therefore the objectives of this research group are:

Analysis of content and audiovisual formats in hypermedia and modes of social, educational and cultural use of them.
Analysis of the degree of audiovisual-digital competence in different segments of the population.
Global proposals for added value services in the new digital audiovisual context, based on the study of the social GRP in public service content on radio, television and multimedia.

LINES OF INVESTIGATION

Educommunication: Education in Audiovisual Communication and Hypermedia.
Competence in Audiovisual Communication of teaching professionals, media professionals and the general public.
Digital Literacy and hypermedia content and formats.
Information and communication media and systems.

Other information

Number of researchers:

Technological Line(s):

- Social and Legal Sciences

Development status:

In research and development phase

Differentiation in the market:

Quality

Applicability of technology:

Yes

UNESCO Code:

6308 - Social communications

Other members:

MARÍA CRUZ ALVARADO LOPEZ
SUSANA DE ANDRES DEL CAMPO
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JESÚS BERMEJO BERROS
MIGUEL ÁNGEL CANGA SOSA
MARÍA BELINDA D FRUTOS TORRES
TECLA BEATRIZ GONZALEZ HORTIGUELA
MARÍA MERINO BOBILLO
LUISA MORENO CARDENAL
CORAL MORERA HERNANDEZ
EVA MARIA NAVARRO MARTINEZ
MARTA PACHECO RUEDA
ANA BELEN SEBASTIAN MORILLAS

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