CYTUVA

Recognised Research Group - New Trends in Communication Research Group (NUTECO)

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Contact Information

Salomé Berrocal Gonzalo
Campus María Zambrano, Plaza de la Universidad, 1
Segovia, Segovia (40005) - Facultad de Filosofía y Letras
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983186644
921112302
http://www5.uva.es/nuteco/

Basic Information

UniversityUniversidad de Valladolid
Center
DepartmentModern, Contemporary and American History, Journalism and Audiovisual Communication and Advertising
Investigation GroupNew Trends in Communication (NUTECO)

Description

PURPOSE

The aim of the Research Group on New Trends in Communication (NUTECO) is to study in depth the new trends in communication in the present situation of digital convergence, in the face of the challenges of change and social innovation. In particular, the group will focus on the analysis of ‘infotainment’ and ‘spectacularisation’, considered to be the dominant phenomena in public communication today. Within this field of study, the aim is to pay special attention to the influence of these trends in political and social communication that concern an improvement in the quality of democracy, based on the principles of information transparency, citizen participation and collaboration of social agents in decision-making, in whose processes communication plays a fundamental role.

OBJECTIVES

-. To constitute itself as a permanent observatory of the mutations in current public communication in the new digital environment.

-. To carry out the analysis from both quantitative and qualitative parameters of the journalistic manifestations inscribed in the dominant phenomena of current public communication.

-. Analyse how the new forms of communication affect the way journalism is done in its different phases: the discourse of sources, the privileged news values, the hierarchisation of information, the formats selected, the approach and the presentation of the news.

-. Analysis of the audiences of products within the ‘infotainment’ genre in order to extract their sociological characteristics and their consumption of the media.

-. Analyse the impact and repercussions on public opinion of the development of these new trends that are imposing themselves on current public communication and how they affect knowledge of the environment, the symbolic construction of reality and the democratic culture of Western societies.

Lines of research

Current communicative phenomena in the face of the challenges of social change and innovation: ‘infotainment’, ‘spectacularisation’, personalisation of information, influence of interactivity and information transparency.
Political communication in the new media environment: influence and effects of changes in political discourse.
Quantitative and qualitative analysis of communication discourse in the digital era.
Production of content on the Internet and social networks. Citizenship in the generation of information content on the Internet.
Analysis of citizens' perception of the media and study of the effects of the media.

Other information

Technological Line(s):

- Social and Legal Sciences

Development status:

In research and development phase

Differentiation in the market:

Novelty

Applicability of technology:

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Videos

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