The world of commerce is in continuous change, being increasingly competitive and in need of support to strengthen its position in the market. For this reason, the Chair of Innovation for Commerce was born, being an initiative focused on supporting innovation and improvement of the sector, which aims to help businesses to know their competitive position and to reinforce those strengths that differentiate them from their competitors.

The collaboration between university and business, which allows to promote the exchange of information and knowledge, research and training, is essential to optimally boost trade in all aspects.

The Chair's research activities are focused on detecting the current and future needs of commerce, as well as learning how to respond to these needs by making the most appropriate strategic decisions at all times.