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CYTUVA

PETRA: Client relations management software application based on knowledge,

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Contact Information

  • Alfonso Redondo Castán
  • Paseo del Cauce, 59
    Valladolid, Valladolid (47011)
  • Send email
  • 983423645
  • 983 42 38 99

Basic Information

  • UniversityUniversidad de Valladolid
  • Center
  • DepartmentBusiness Organization and Marketing and Market Research
  • Investigation Group


Description

PETRA software application is based on integrated and personalized client relations management systems, supported by ICT tools. It mainly focuses on the support to SMEs and freelancers. PETRA software offers three big innovative advantages: 1) It allows a client company’s personnel to gather detailed information about their client’s individual needs which allows it to offer assistance, products and services. 2) The historical, predictive and real-time analysis provides knowledge about client behavior which entails an important benefit for companies, considering that predictive analysis maximizes the efficiency of each client interaction. 3) The offered functionalities address clients’ needs through several communication channels.


Other information

Number of researchers:

2

Development status:

Developed but not marketed

Applicability of technology:

Yes

Companies and markets:

SMEs. Freelance professionals. Freelancers

Advantages:

‒ Specifically for SMEs and freelancers. ‒ It seeks the establishment and development of value-added customer relationships, based on the knowledge of both parties in a organized, simple and quick way, using ICTs as support. ‒ Provides the necessary technological help to change the customer relationship type, from a mere transactional relationship to a relational one with the customer’s knowledge as the main asset.

Additional Information:

Premio Prometeo 2014 (Award organized by the University of Valladolid)

UNESCO Code:

3304 - Computer technology

Other members:

David Andrés Atienza

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